Combine two witty university grads inspired by indie music and bands who want to make a difference in the world. The result? The Yellow Bird Project, created by two fellows known only as “Casey” and “Matt” in 2006 and based in Montreal.The duo used their individual talents to attract bands to their project. The three aims of the YBP mission are:
1: To raise money for charities through sale of artist-designed tee-shirts.
2: To raise awareness for the charity organizations through artist endorsement.
3: To raise the profile of bands who contribute to the project.
The first artist to sign with YBP was Davendra Banhart, a Texas-born folk singer. Artists who sign with the Yellow Bird Project pick a charity or non-profit organization of their choice before creating a shirt to sell in support of the charity and band alike.
In addition to regular tee-shirts, the organization also sells sweatshirts, scarves, and kid’s shirts with the YBP logo.
The founders are hopeful for the organization to grow in future years, and ask for consumer feedback and suggestions.
Tara Tanzos is a third-year student majoring in English and minoring in creative writing. She can be reached at TT649875@wcupa.edu.