The newly opened store, Sprinkles, helped celebrate their grand opening by giving out free frozen yogurt last Wednesday Nov. 4. It was the chilliest day of the year, but you wouldn’t know, as children, adults and students stood bundled outside High Street, to receive their free 10-oz. cup; which were handed out from 11 a.m. to 10 p.m.
The line, which began to form down the block, was a great turn out for the store, even as the bitter wind stung through the air.
Sprinkles, which opened in West Chester on Oct. 30, is a family-owned company. Founded in 2008, its goal is simple:
“To provide customers with the ultimate dessert experience while doing it in a fresh, flavorful, fun way.”
Once inside, customers are offered 16 different self-serve frozen yogurt flavors. The flavors have a vast range, including Pumpkin Patch, Pure Vanilla, Milk Chocolate, New York Cheesecake, Classic Cappuccino, Berry Pomegranate Tart, Cookies ‘n Cream, Banana-rama, Strawberry, Irish Mint, Birthday Cake, Georgia Peach, Berry-licious Sorbert, and more.
Aside from these various flavor choices, there are also over 30 self-serve toppings, which include fresh fruit (not frozen), natural granola, cereals, candies, brownie bites, cookie dough, sprinkles, coconut and much more, leaving a wonderful variety of options for any picky customer.
Customers are free to browse, helping themselves to as many or as little as they want before they head over to the “weigh and pay” counter. Price is determined by charging 45 cents for every ounce.
Although it seems that this chilly fall weather isn’t fitting for cold frozen yogurt, the 1,400 sq. ft. store offers a warming environment, filled with friendly employees and indoor seating.
When inside, it is easy to forget about the chill outside. And as soon as the weather begins to turn, outdoor seating will also be available.
“Even though it is the coldest day, it was well-worth it. The frozen yogurt is just delicious, there are so many flavors to chose from.
“If this had opened in the summer, I would be in trouble because I would be here every day,” one customer said.
“I think that this place will do very well here,” she continued, trying to bundle herself up and keep her towering yogurt from toppling to the ground.
Despite the unhealthy connotations surrounding dessert foods, Sprinkles is very nutrious.
The fresh-made frozen yogurt is low in fat and features active yogurt cultures.
The probiotics help improve the body’s immune system and calcium absorption.
In addition to the rotating flavors, there will be eight different self-serve swirl combinations, as well as several sugar-free varieties.
Sprinkles is located at 22 S. High St. in West Chester, across from the restaurant and bar Barnaby’s.
Other locations can be found in Cherry Hill, NJ and on the Penn Campus in Philadelphia, both of which have drawn large crowds.
The store will be open seven days a week, from 11 a.m.-10 p.m. Sunday – Thursday, and 11 a.m.-midnight Fridays and Saturdays.
Owners and twenty-something siblings, Matt and Ryan Mealey, plan to open more Sprinkles locations in Malvern, Collegeville and Ocean City.
Follow Sprinkles on Facebook and online at their website www.sprinklesfrozenyogurt.com.
Jennifer Neary is a West Chester student. She can be reached at JN615188@wcupa.edu.